TexTra Mobile

Mobile

Something to Think About...

97% of all text messages are read.

27% of Americans who have signed up for mobile alerts have visited retail locations and bought products or services based upon mobile marketing.

66% of U.S. mobile phone owners send SMS/text messages according to The Nielsen Company.

75% of marketers are planning to add mobile to their marketing mix according to Forrester Research.

Creative companies spend on U.S. mobile advertising campaigns an average of 10-15% of their budget according to Smaato.

One-sixth of US mobile users have engaged with some form of advertising on their mobile phone based on Lightspeed Research for mobileSquared via Smaato. With anticipated growth of US mobile market, this translates to more users who will interact with mobile advertising.