SO.. I'm sitting there in the customer area with every other Tom, Dick and I believe Harry at a Dealership Service Department waiting for my car. I'm minding my own business reading the sports page and drinking my complimentary coffee only to be interrupted by a lady walking past me out to the service drive to check on her car. After the third time of this same lady walking past me, crinkling my paper with the wind from the door, I turned to see what the commotion was all about. She was talking with a service advisor and apparently not hearing the right answers because then she asked to speak with the service director. I know this because the rest of this conversation occurred next to my chair where I was minding my own business, now reading the business section and finishing my coffee. This lady was aggravated because her car was not ready in the promised time, which I learned from their discussion, was 45 minutes. The conversations dramatic outcome was simply a matter of miscommunication which wasted 20 to 30 minutes of everyones time.
So I started thinking, there must be a better way...
The next day I met with my friend Mark Thompson, now Co-Founder and CTO of W8TER.COM, who is a brilliant tech guy I've remained in contact with from a previous life. I asked him if he could create an internet based communication system using text messaging and email between service personnel and their customers, as well as display the customers service status on a video screen in the waiting area. He thought about it overnight and... the next day the W8TER system was born!
I had been a car guy so I contacted another car guy whom I knew from years past and introduced him to the W8TER system. His immediate reaction was very positive and he was excited to see a product that could bridge the Communication Gap between the service department and their customers. He also recognized that this system would improve the Customer Satisfaction for the dealerships service department. He is now our Director of Sales & Marketing.
Offer the W8TER system at your dealership to bridge the communication gap, improve CSI, stop customers from wandering around your service bays and alleviate your service directors from frivolous issues.
Now that W8TER is fully operational in the automotive industry we are now offering our innovative system to other service oriented industries. Contact W8TER now to begin the process of customizing your customer on-site communication and follow-up procedures.
Sincerely,
Jonathan P. Janas
Founder & CEO
W8TER, LLC.
12425 W. Bell Road, Suite A101
Suprise, Arizona 85374
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